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QUESTION 22
A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the import process.
In which two ways should the data extension and import be configured? (Choose two.)

QUESTION 23
Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

QUESTION 24
Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

QUESTION 25
Which feature can segment on behavioural data?

QUESTION 26
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer’s quality assurance specialist and the marketing manager. A data extension named ‘myTestData’ contains only the variations needed.
Which method should be used to accomplish this task?

QUESTION 27
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

QUESTION 28
Which Classic content tool mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that
are likely to trigger filters and then recommends a resolution to each identified problem in an email? Choose one answer.

QUESTION 29
Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey’s cross-channel performance data?

QUESTION 30
A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which two tools could be used to segment the data? (Choose two.)

QUESTION 31
Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?

QUESTION 32
Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed.
Which component should be configured to provide this functionality?

QUESTION 33
Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color.
Where should NTO be able see if there has been a lift in overall likelihood to click?

QUESTION 34
NTO Would like to know the file drop automation studio for shipping tracking when the orders are dispatched a deliberated text file contains all the data and will be uploaded to the designated directory FTP account and the email should be sent to customers when the file transfer has completed The correct sequence of activities will be for file drop automation

QUESTION 35
The Northern Trail Outfitters’ (NTO) email team is creating a reusable content block for its Deals to Run With campaign. NTO will cross-promote this campaign in other emails in a single-column content area. This content will have one image, with text below it.
How can the NTO email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

QUESTION 36
A new data extension named “Orders” contains order data. One row is recorded for each customer’s order.
Customers can place multiple orders. The Orders data extension relates to other data extensions and contains the following fields:
* OrderNumber: a unique alphanumeric order number.
* CustomerID: a numeric customer identification number.
* OrderDate: the system date and time for the order.
* Instructions: an optional alphanumeric string that contains customer delivery notes.
What statement accurately reflects the configuration of the Orders data extension?

QUESTION 37
Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update should be implemented to the automation to process the fries as they are received while minimizing network?

QUESTION 38
Northern Trail Outfitters’ (NTO) marketing team is looking to use a partner to develop its dynamic emails. After
submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?

QUESTION 39
An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company’s daily sends. NTO’s marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

QUESTION 40
How can AMPscript customize email messages?