[Dec-2023] Updated Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant Exam Questions BUNDLE PACK [Q34-Q52]

December 30, 2023 latestexam 0 Comments

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[Dec-2023] Updated Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant Exam Questions BUNDLE PACK

Master The Salesforce Content Marketing-Cloud-Account-Engagement-Consultant EXAM DUMPS WITH GUARANTEED SUCCESS!

QUESTION 34
Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]

“Engage” template

“One to one emails” template

“List emails” template

“Autoresponder emails” template

QUESTION 35
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

Select the dropdown filter “Closed Date” and “Last Month” to view all Accounts closed in the last month.

Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.

Select the “Accounts” filter that allows filtering by accounts created within the last month.

Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

QUESTION 36
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

QUESTION 37
LenoxSoft’s web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers

Associate visitor activity to a prospect on form submission.

Track the prospect’s click path through the website’s content.

Capture complete demographic information about an anonymous visitor.

Trigger page actions to occur when a prospect visits a certain URL.

QUESTION 38
“The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

Configure users > set up a round robin > have nurture programs assign prospects to the round robin

Configure users > set up a user group > have nurture programs assign prospects to the user group

Configure users > set up a queue > have nurture programs assign prospects to the queue

Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role

QUESTION 39
LenoxSoft’s marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?

Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.

Create a custom email preference center page.

Minimize public lists used in marketing emails.

Remove the global opt out link from marketing emails.

QUESTION 40
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

Form Report: Impressions

Lifecycle Report: New Prospects Created

Form Report: Conversions

Form Report: Submissions

QUESTION 41
Select Assets that allow to Adjust prospects score

Automation Rules

Segmentation Rules

PI Completion Actions

Engagement Programs

Tables

QUESTION 42
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

Einstein Lead Score

Einstein Campaign Insights

Marketing Cloud Account Engagement Business Units

Einstein Behavior Scoring

Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_campaign_insights.htm&type=5

QUESTION 43
What is true about page actions? [Choose three answers]

You can define a page to be a priority page to highlight the activity to Sales reps and other users.

It is possible to use URL wildcard by adding * to the end of the URL.

You cannot use auto responder emails with page actions.

You cannot set the prospect’s source campaign with page actions.

QUESTION 44
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App

Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs

Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs

QUESTION 45
How could LenoxSoft benefit from Engage Reports?

Sales Managers can analyze lead information like prospect activity, scores, and grades.

Users can analyze form submission performance for the prospects they have emailed.

Users can analyze the performance of their templated and non-templated emails.

Sales Managers can receive desktop notifications for their teams’ email activities.

QUESTION 46
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.

Have each team member log in and reference the dashboard in the Analytics Studio app.

Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

QUESTION 47
LenoxSoft’s corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?

Remove tracking code from the website and create new sites for each country.

Create visitor filters for prospects that are known to be located in Europe.

Enable tracking opt-in preferences for visitors from specific countries.

Enable tracking opt-in preferences for all website visitors.

QUESTION 48
“LenoxSoft’s marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

Add contacts to the program’s Campaign as campaign members.

Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.

Use the Add to List completion action on forms.

Use the Add to Nurture action on page layouts.

QUESTION 49
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.

Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.

A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.

A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

QUESTION 50
It is possible to assign certain Prospect to selected Scoring Category

True

False

QUESTION 51
Do hard bounces need to be removed from lists

True

False

QUESTION 52
“LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

Define default mail merge values for fields

Use HML conditional logic statements

Use HML merge field modifiers

Define page actions to replace field values

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[Dec-2023] Updated Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant Exam Questions BUNDLE PACK [Q34-Q52]

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