[Dec 02, 2023] LatestCram 410-101 dumps & Facebook Certification sure practice dumps [Q29-Q51]

[Dec 02, 2023] LatestCram 410-101 dumps & Facebook Certification sure practice dumps [Q29-Q51]

December 2, 2023 latestexam 0 Comments

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[Dec 02, 2023] LatestCram 410-101 dumps & Facebook Certification sure practice dumps

Facebook 410-101 Actual Questions and Braindumps

Facebook Certified media buying professional certification is designed to assess an individual’s knowledge of Facebook’s advertising platform. Facebook Certified media buying professional certification program covers various topics such as campaign planning, buying types, ad formats, targeting options, and measurement. By earning this certification, professionals can demonstrate their expertise in Facebook advertising and gain credibility in the industry.

NEW QUESTION 29
You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.

Percentage point lift, message association, and cost per click.

Percentage point lift, message association, favorability, and cost per click.

Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.

Cost per click, cost per mile, percentage point lift, and video views.

NEW QUESTION 30
You have a client’s customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
– Email
– Phone Number
– Age
– Value
– Currency
– Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.

You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.

You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.

You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.

You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.

You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.

NEW QUESTION 31
What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.

Instagram Feed

Audience Network Rewarded Videos

Facebook Messenger Sponsored Messages

Facebook Video Feeds

NEW QUESTION 32
What strategies should you follow to accomplish your customer’s goals?
Choose only ONE best answer.

Use website conversion tracking to see how many people purchases at the store.

Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.

Use offline events to understand purchases at the retail stores and orders made from the phone.

Use offline events from the website, and cross-reference data to measure Facebook’s impact.

NEW QUESTION 33
You’ve launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.

You should create a third ad set with a lookalike audience.

You should turn off Facebook placement from one ad set.

You turn off Facebook placement from both ad sets.

You should turn off Instagram placement from both ad sets.

You should create two new ad sets with Instagram as the only placement.

You should join audiences into one ad set and run a new campaign with Instagram.

You should switch your optimization from CPM to video views.

NEW QUESTION 34
You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

Always include the country code as part of your customer’s phone numbers.

Always include your customers’ countries in their own column in your file.

For customer lifetime value rate your customers on a ranking from 1-10

Include only customers with highest value order for best performance.

Convert different currencies into the same one.

Explanation
The two most important tips are:
* Always include the country code as part of your customer’s phone numbers, even if all your data is from the same country.
* Always include your customers’ countries in their own column in your file, even if all of your data is from the same country. Because we match on a global scale, this simple step helps us match as many people as possible from your customer list.
What should I avoid when calculating customer lifetime value?
Different people calculate customer lifetime value in different ways. Here are some ways that you should avoid if you’re going to send us the data for use in a value-based Lookalike Audience:
* Rating your customers. Say you have 3 customers worth $100, $10 and $1, respectively, and you use a
1-5 rating system. Don’t send us data where they’re rated as a 5, 2 and 1, respectively. This doesn’t work because the value isn’t proportional to the ranking. In other words, the $100 customer was factored by
20, but the $10 customer was only factored by 5 and the $1 customer wasn’t factored at all.
* Ranking your customers. Say you have 100 customers and each one is worth between $200 and $1200.
You rank them from 1 to 100. This doesn’t work because value isn’t proportional here either. It tells us if one customer is more valuable than another, but doesn’t account for a scenario where the number 5 customer is worth double what the number 6 customer is, whereas the number 20 customer might only be worth 1% more than the number 21 customer.
Important:
* Don’t provide only your highest value customers. Instead, include a broad range. Without this range, we can’t hone in on what might distinguish an average customer from a great one.
* Don’t include negative numbers to denote negative value or undesirable customers. We can’t use rows that contain numbers like that.
* If your value is in the form of a currency, make sure it’s all the same currency or is converted to the same scale before uploading. We don’t currently normalize for different currencies.
* Decimals that denote cents are acceptable, but don’t use any other punctuation marks and/or separators.
We can’t use rows that contain them.

NEW QUESTION 35
What is the biggest difference between doing a 1% versus a 6% similar audience?
Choose only ONE best answer.

A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.

A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.

There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.

A 6% would include several countries whereas a 1% would only include one country.

NEW QUESTION 36
You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You’ve built a custom audience and will share this audience with your agency.
What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?
Choose only ONE best answer.

Targeting only

Insights only

Targeting and Insights

NEW QUESTION 37
You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.

Change audiences to custom audiences.

Change the bidding type to CPA instead of CPM.

Use Facebook SDK to measure conversions.

Add conversion lift tests to measure campaign results.

Use more core audiences to increase results.

NEW QUESTION 38
You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.

Reach objective

Video Views Objective

Brand Awareness Objective

Video Engagement

Video Completion Objective

NEW QUESTION 39
Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

Switch the video aspect ratio from 1:1 to 16:9 for best delivery.

Shorten the video length to 20 seconds in order to run on both placements.

Shorten the video length to 15 seconds in order to run both placements.

Select reach objective to optimize delivery.

Select video views objective in order to run on both placements.

Make sure video has sound

NEW QUESTION 40
What are all of the mobile advertiser ID’s you can utilize to build a custom audience?
Select all that apply.
Choose ALL answers that apply.

Apple’s Advertising Identifier (IDFA)

Android’s Advertising ID

Facebook User ID

Google User ID

NEW QUESTION 41
You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

Traffic and conversion ads.

Traffic and store visit ads.

Post Engagement and brand awareness ads.

Conversion and traffic ads.

Video Views, lead generation, and traffic ads.

Conversion and product catalog sales / dynamic ads.

NEW QUESTION 42
You’ve launched two campaigns with five ad sets. Two ad sets are not spending their budget.
As a matter of fact, they’ve only spent $1 of the $50 you placed the budget for each ad set.
What are some of the reasons your ad sets are not running?
Select all that apply.
Choose ALL answers that apply.

Your ad set is not active.

Your ads within the ad set were not approved.

You’ve reached the limit of the campaign.

Your ad is scheduled for a future date.

The ad set audience is too large.

NEW QUESTION 43
You are building your internal team for a new digital marketing department. You’ve hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.

Page admin

Page editor

Page moderator

Jobs manager

NEW QUESTION 44
You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.
Your conversion cost has increased by 34% in the past week.
What efforts do you make to change results?
Select all that apply.
Choose ALL answers that apply.

Change the bid from automatic to manual.

Change the audience to a new one.

Refresh the image or video you are using to a new one.

Change the placement of the ads.

NEW QUESTION 45
Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

CPM

Reach

CPC

Brand Lift

Frequency

NEW QUESTION 46
A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.

Connect the branding in your client’s ad with that of the landing page.

Delete all excessive pop-ups in the landing page.

Add a thank you page to the landing page.

Present offer upfront in your ad copy and creative.

NEW QUESTION 47
Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.

You set up multiple Fan Pages for each country.

You set up a Global Page for international presence and then create a location for each country.

You can’t set up multiple Fan Pages into one account on Facebook currently.

You build one Fan Page and then go to Facebook and create multiple locations.

NEW QUESTION 48
What other insights from your client’s customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.

You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.

You should see who from that customer base is also connected to your client’s fan page.

You should go into location and see where current customers are really from.

You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.

NEW QUESTION 49
What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.

You should analyze the current customer base so that you can then build a custom audience based on the insights you found.

You should analyze the current customer base and fan page in order to launch the campaign in 4 months.

You should just launch ads to the current customer base. There is no need to launch ads to new audiences.

You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.

NEW QUESTION 50
You are running conversion ads to an inexpensive $0.99 mobile phone app.
You’ve been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.

There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.

You should set up a 1 day after view and 7 days after a click attribution window.

You should set up a 1 day after a click attribution window.

You should set up a 1 day after a view and 1 day after a click attribution window.

NEW QUESTION 51
What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

Page Analyst

Page Advertiser

Ad Account Admins

Fan Page Admins

Fan Page Analyst and Ad Account Admin

Facebook 410-101 exam is a certification exam offered by Facebook for media buying professionals. 410-101 exam is designed to test the knowledge and skills of individuals who work in media buying and are responsible for managing Facebook ad campaigns. The 410-101 exam covers a wide range of topics related to Facebook advertising, including ad formats, targeting options, bidding strategies, campaign optimization, and measurement.

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[Dec 02, 2023] LatestCram 410-101 dumps & Facebook Certification sure practice dumps [Q29-Q51]

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