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Q49. Northern Trail Outfitters wants to add new records to a data extension while retaining existing records during an import process.
What should an associate use when importing data into a Marketing Cloud Engagement data extension?

Q50. What impact does a field marked as Nullable have when importing a file into a data extension?

Q51. A marketing associate at Cloud Kicks notices that only half of the targeted recipients of a specific email send job successfully received the email. One of the targeted recipients notifies Cloud Kicks that they did not receive the email.
After checking the Subscriber Status, which All Subscriber List field should the associate check next?

Q52. Northern Trail Outfitters is using an A/B test in Email Studio to determine which version of its Marketing Cloud Engagement email has the highest click-through rate.
How does the A/B test handle the winning condition?

Q53. The marketing team at Cloud Kicks has identified an audience for their upcoming journey that will refresh daily using a data filter in Automation Studio.
Which entry source should an associate use for the journey?

Q54. Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups.
Which method helps to minimize bad data?

Q55. Northern Trail Outfitters has been running an email marketing campaign for 6 months. The head of sales wants to know how many new sales leads this email campaign is generating.
Which marketing metric should the associate present to the head of sales?

Q56. Northern Trail Outfitters created a new team to oversee its marketing strategy. They want a way to categorize content by any criteria, marketing tactic, geography, and product line.
What should an associate recommend?

Q57. Northern Trail Outfitters has many email sends and wants to create a data extension to gather this information.
Which template type will generate the email send in the data extension?

Q58. A marketing associate at Northern Trail Outfitters (NTO) notices the number of hard bounces increased after the most recent send. Recently, NTO:
* Updated its Commercial Send Classification
* Incorporated a list of additional contacts gathered from an industry event into a sendable data extension
* Tested new subject lines in its email campaigns
What is causing the high bounce rate?

Q59. The marketing team at Cloud Kicks notices that several hard bounces have occurred in their last email send.
What is causing the email to hard bounce?

Q60. Cloud Kicks uses Marketing Cloud Engagement to launch targeted email marketing campaigns to potential and existing customers.
What does the marketing campaign need to include in the email sends to meet CAN-SPAM requirements?

Q61. The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership.
Which feature should the associate use?

Q62. A marketing associate needs to import data from a field called Is Opted In. Upon review, the data values are all either 1 or 0 values.
Which data type is most appropriate for this data?

Q63. A marketing associate at Cloud Kicks is tasked with creating a cloud page to capture interest around an upcoming shoe release. The page needs to be simple, mobile friendly, and functional on all modern devices and browsers.
Which type of content should the associate use?

Q64. Cloud Kicks wants to build trust with customers by creating an onboarding campaign that welcomes them.
Which marketing practice should the associate apply?

Q65. . Northern Trail Outfitters (NTO) sends promotional emails with varying sender names and addresses based on the nearest store location to each subscriber. This feature has been scripted by NTO’s Marketing Cloud Engagement developer. Each time a marketing associate sends out an email, they need to ensure this feature is activated.
Which setting in the email send flow controls this?

Q66. A marketing associate needs to set up a promotional email for Cloud Kicks within the email send flow.
Which CAN-SPAM classification should the associate use?

Q67. A marketing associate needs to import a CSV file into a data extension.
Which delimiter should the associate select to correctly import this file type?

Q68. Northern Trail Outfitters (NTO) wants to send a special message to subscribers who have interacted with its email messages within the same journey.
Which Journey Builder activity should NTO use to help create a segment of those subscribers?

Q69. The marketing team at Northern Trail Outfitters has been running an email series for three weeks.
Management has asked for a report of the results of the email campaign’s effectiveness and performance.
Which email metric should the associate use to convey the email’s visual effectiveness?